The Philosophy
We believe that fragrance is more than a product—it is a strategic asset. By blending institutional-grade data with the art of scent, Sunstorm creates sensory experiences that are as mathematically sound as they are emotionally resonant.
About Us
Fragrance Festival Malaysia (FFM) is an annual platform focused on Malaysian fragrance culture, education, and industry development. Since its inception, FFM has grown beyond a retail-driven event into a structured ecosystem encompassing education, industry dialogue, cultural documentation, and international-facing experiences.
In 2026, FFM is positioned to support Visit Malaysia 2026 by offering a uniquely Malaysian, sensory-led cultural programme that complements Malaysia's tourism, arts, and creative economy objectives.
Our Vision
To become Southeast Asia’s most
influential culture-building network, transforming fragrance, media, and creative IP into globally recognized
experiences.
Our Mission
- Build platforms, IPs, and ecosystems that elevate the fragrance and creative industries.
- Turn storytelling into economic value through media, events, and products.
- Develop talent, brands, and communities that can scale beyond the founder.
- Position Malaysia as a serious player in global fragrance and creative culture
Objective
- Build Industry Authority Establish : Sunstorm as the leading platform and convener for the fragrance and creative industries in Malaysia and Southeast Asia.
- Create Scalable IP & Media : Develop media brands, events, and intellectual property that grow beyond individual personalities and compound long-term value.
- Diversify & Stabilize Revenue : Build multiple, sustainable revenue streams across media, events, partnerships, and IP-based products.
- Develop Talent & Ecosystems : Nurture creators, brands, and industry players within a structured network that benefits from shared growth.
- Expand Regionally & Globally : Position Sunstorm and its IPs for cross-border collaborations and international relevance.