FFM 1.0
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Fragrance Festival Malaysia 1.0 refers to the first edition of the fragrance event that took place earlier in 2025, from 7 – 9 February 2025, and was successful in attracting thousands of visitors and industry players. It was described as Malaysia’s first standalone fragrance festival and was a celebration of all things scented, including perfume, body care, and home care. The success of this first event led to the planning of the second, larger edition for October 2025.
SkyArk Event Spaces at Taman Wahyu, Kepong, Kuala Lumpur has been selected as our first and foremost venue for this remarkable event. Although the place is quite small, but it is suitable for us to conduct the event. With all the facilities available, this event was held successfully.
Details For Visitors
5,000 Visitors for 3 days (beyond expectation 2,100 pax)
QR Scan
Gender Ratio
Visitors Age
Visitors Type
Details For Sales
RM 919,000 Gross Sales for Vendors (Expectation RM500,000 maximum)
Highest Sales Approach
- Invite external KOL local & international as guest and promoter.
- Own initiative to boost sales – limited time offer.
- New product launches.
6 Months Sales Coverage
- Focus on line/items to sell.
- Personal approach (1 to 1) from queue customers – did not wait for customers to visit their booth.
1st SOLD OUT Approach
- Everyday marketing and promotion on their own social media prior to event date.
- Open for personal shopper – standby with online booking and order.
Non-stop Sales Approach
- At least 6 crews to standby at the booth for own brand cheers and support.
- Frequent promo to attract crowd and sales.
- Lucky draw by organizer and brand.
Approach To Pull Crowd
6 Core Activities – Conducted by daily basis
