FFM 2.0

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Vendors
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Visitors
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Sales
RM M
Crews
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Core Activities Conducted
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Following the success of FFM1, Fragrance Festival Malaysia 2.0 was held at Quill City Mall, Kuala Lumpur from October 10-12, 2025.The festival showcased over 50 local and Southeast Asian fragrance brands, featuredspecial sessions with sponsors like Szindore, and was attended by fragrance lovers, creators, and brands.

HIGHLIGHTS

  • Brand Showcase: Over 50 local and Southeast Asian brands participated, offering a wide variety of perfumes.
  • Sponsor Sessions: Platinum sponsor Szindore hosted special sessions during the event.
  • Community Event: The festival was described as a weekend of “scents, style & smiles,” bringing together brands, creators, and the public.
  • Special Offers: Many vendors offered special promotions during the event.

Details For Visitors

5,000 Visitors for 3 days (beyond expectation 2,100 pax)

QR Scan

Gender Ratio

Visitors Age

Visitors Type

All Vendors

Total of 52 fragrance vendors local and international

Registration
Main Stage
FFM Merch
1. Lancia
2. Lattafa
3. Gaffaly
4. House Of Amar
5. Toxic Lab
6. Nostalgia
7. Avwa
8. Bombspell
9. Debs Scent
10. High Notes
11. Scentcissist
12. La Flor
13. Fragtology
14. Marina Ritual
15. Tres
16. Adore Fragrance
17. HYGR
18. Breth
19. Szindore
20. Beauboss
21. Shaikh Saeed
22. SoraE
23. Medin Fragrance
24. Keef & Nish
25. Aurique
26. Flouca
27. Prototype
28. Nakal
29. Dalor
30. Orris
31. Fuse
32. Perfume Engineer
33. Anonymous
34. Rirana
35. Mykonos
36. Meg Fragrance
37. ASK
38. Jiwa Wangian Klasik
39. Hiio
40. Zimaya
41. Nifty Twice
42. Saff & Co
43. Scent Of Pluto
44. Scentphoria
45. Sugarbomb
46. Lattafa
47. Hassan Mart
48. Hetras
49. Ajmal
50. Khadlaj
51. Osma
52. Ahmed - Al Maghribi
Malaysia
ASK
Avwa
Aurique
Adore Fragrance
Anonymous Fragrance
Beauboss
Breth
Bombspell
Dalor
Debs Scent
Fuse
Flouca
Fragtology
House Of Amar
Hiio
Hygr
High Notes
Jiwa Wangian Klasik
Keef & Nish
La Flor
Lancia
Meg Fragrance
Marina Ritual
Medin
Nakal
Nostalgia
Orris
Indonesia
Aamo
Amthra
Alien Objects
Alchemist
Anntumma
Alt Perfumery
Bohe Bali
Eser
Etre
Elaya
Hint
HMNS
Hindsight
Layr
Mine
Mykonos
Nostalgy
Nevernot
Nifty Twice
Project 1945
Sarcasm
Saka
Scent of Pluto
Thailand
Artepole
Éclectiques
ICE Perfume
MYND Perfume
Novelic
Nostalgia
Sphere's
Scent n' soul
Sirodom Parfum
Saisalang
Witch Scent
Wanar
Middle East
Ajmal
Afnan
Armaf
Amarah
Ahmed Al Maghribi
Gaffaly
Hassan Mart
Jean Antoine
Khadlaj
La bonheur
Lattafa
Osma
Shaikh Saeed
Sainte Valere
Zimaya
Korea
Hetras - Home Fragrance

Details For Sales

RM 919,000 Gross Sales for Vendors (Expectation RM500,000 maximum)

Highest Sales Approach

  1. Invite external KOL local & international as guest and promoter.
  2. Own initiative to boost sales – limited time offer.
  3. New product launches.

6 Months Sales Coverage

  1. Focus on line/items to sell.
  2. Personal approach (1 to 1) from queue customers – did not wait for customers to visit their booth.

1st SOLD OUT Approach

  1. Everyday marketing and promotion on their own social media prior to event date.
  2. Open for personal shopper – standby with online booking and order.

Non-stop Sales Approach

  1. At least 6 crews to standby at the booth for own brand cheers and support.
  2. Frequent promo to attract crowd and sales.
  3. Lucky draw by organizer and brand.

Approach To Pull Crowd

6 Core Activities – Conducted by daily basis